BUS 433 BUS433 Module 4 Assignment 2 (Argosy)
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Argosy BUS 433 Module 4 Assignment 2 Pricing and Distribution Strategies
International Marketing
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Pricing strategies are a concept of international marketing that can be used by an organization to achieve any specific financial goals that have been set. A pricing strategy is a method of pricing goods in order to get consumers to buy the products. Examples of pricing strategies include market skimming, penetration pricing and captive pricing (Keegan & Green, 2015). The manner in which businesses price their goods can be affected by such things as legal restrictions, transportation costs, distribution costs, competition, and discounting.
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